Today I want to introduce you to something I spend a seriously lot of time on:
If you’ve been banging your head against the wall trying to figure out how to install Google Analytics on your WordPress blog, today is your lucky day!
I think it’s fair to say that Google Analytics is a must-have for self-hosted bloggers, particularly if they treat their blog like a business and wish to profit from it at some point.
Don’t have your own self-hosted blog yet?? Then check out my tutorial and find out how to set one up!
I’m going to break this process down into a few simple steps, and you’re going to have Google Analytics setup in just a few minutes.
Disclaimer: In the name of full transparency, please be aware that this blog post contains affiliate links and any purchases made through such links will result in a small commission for me (at no extra cost for you).
But before we go into the technical stuff, let’s take a quick second to talk about:
- What is Google Analytics?
- Why every blogger needs to have Google Analytics attached to their WordPress blog
- Why would I want to track visitors to my blog?
- Do I have to use Google Analytics?
What is Google Analytics?
Google Analytics is an online application that tracks visitors to your site. Now that sounds pretty basic but Google Analytics is anything but basic. The amount of information you can gather from your Google Analytics account is just incredible and can really help you propel your business forward.
Why you should install Google Analytics on your WordPress blog
Google Analytics is a free tool provided by Google to help you track and study your website traffic and activity. It is the industry standard for tracking all statistics for your website. And it is pretty incredible!
Even when your audience is very small, you will be able to learn a lot about their behavior on your site, their interests, the pages, and blog posts they like the most. The only way to grow your blog and serve your people is to figure out what they like and what needs to improve. Google Analytics gives us that power.
But Google can’t track your traffic and provide analytics until you have installed the proper code on your blog. So that’s what we’re going to do today.
If you’ve not set up with self-hosted WordPress.org at this time, I highly recommend taking that step first. This is the best way to grow and monetize your blog.
Here is a step by step guide for setting up your own self-hosted blog.
If you have a current blog that you need to transfer to self-host WordPress.org, I highly recommend using Namecheap. They have incredible customer service and they’ll take care of everything for you.
ALSO READ: 2021 Namecheap Review
And once you have your own self-hosted WordPress blog setup, you can install Google Analytics in just a few minutes and start tracking your traffic!
Why would I want to track visitors to my blog?
Tracking visitors is so important. Firstly you can monitor if your blog is improving by seeing if you’re getting more page views or if your bounce rate has lowered (don’t worry if any of these terms confuse you, there is a glossary further down the page) plus you can see where these visitors are coming from e.g. if you’re trying out a new Pinterest strategy then you can see if your visitors from Pinterest have increased!
Secondly, Google Analytics allows you to see which of your blog posts are the most popular which means you can write more of those types of posts to please your audience.
You can also check out things like the age of your readers and where in the world they’re located. This is super useful for me because I am based in Nigeria but more of my readers are in the UK and Nigeria, therefore I nearly always included prices in US dollars so everyone understands what I’m talking about.
Do I have to use Google Analytics?
No, you don’t have to use them but they are considered the gold standard of website analytics tracking. For e.g. if you ever wanted to apply for a higher paying ad network that requires a certain number of page views per month like Ezoic. They would want proof of those page views through Google Analytics, not another random plugin. The same goes for sponsored posts and any blogging opportunity that requires a certain level of page views or sessions.
Really if you ever plan to profit from your blog you do need to Install and setup Google Analytics.
PIN FOR LATER
How to Install Google Analytics on your WordPress Site
Firstly, if you have the Jetpack plugin installed on your website, deactivate that baby right now. You don’t need it and it’s not even as accurate as Google Analytics.
Peace out Jetpack!!
To install Google Analytics, you’ll need to sign in to your Google account that you use for your blog. You should definitely have a Gmail account that you use for all blog-related things. So if you don’t have one already, you should definitely create one now.
STEP 1: Create an Account in Google Analytics
- Type Google Analytics on your browser and click on the first link
- It will take you to this page
- Then create the account click on set up for free
- Then fill out some general information about your website
Here is what you’re going to need to fill in:
Account name: the name of your site or whatever name you’d like to use.
Website name: is your domain name without the www. At the beginning and the .com at the end. So mine for example, is nuelaobi
Website URL: Be sure to select https:// from the drop down menu and then add your website URL into the box. So mine for example would be: https:// and website URL: nuelaobi.com
Industry Category: you’ll just select the industry category closest to the overall focus of your blog.
Reporting Time Zone: you’ll select the time zone where you live.
After filling out the info, just scroll down and click create.
So now, you’ve successfully created your Google Analytics account
Once you’ve created the account you can now go to step 2
STEP 2: Adding Google Analytics to your Website
Here you connect the account you just created in step 1 to your WordPress website.
So to connect this account to your WordPress you’re going to do 2 steps:
- To install the Google plugin on your WordPress website
- So to install the pluing, Go to dashboard >>> Plugins >>> Add New. Then search for the plugin called “SITE KICK BY GOOGLE”
The Site Kick by Google will help you connect your Google Analytics account to your website.
- Then go ahead to install and activate the plugin
Don’t know how to install a plugin to your website? I have a detailed post that will help you out. Read here: How to install WordPress Plugin
2. Set up the Google Plugin
- To set it up. Click start setup
- And it will take you to this page, and then click on sign in with Google
- And the sign in to your Google account after you click allow
- And then click proceed
- Now to set up the plugin, click Allow
- And then finally click Add site
- On the next page that comes up, click on go to my Dashboard
So now you have finally successfully setup your plugin
Once you’ve setup the plugin you can now go to the final step which is
STEP 3: Connect the Google Analytics account which you created to your Website
So to connect it
- Go to Analytics, click on connect service, and sign into your Google account
- Finally, click on configure Analytics
- Then you can see your Google Analytics has been connected to your website.
So you have successfully connected your Google Analytics with your website. This means Google Analytics is now working on your site.
You can now measure the performance of your site. Google will start Capturing your site data and you will be able to see it in the next few days.
That’s it Guys
Thanks for Reading
Hope this post was helpful?
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Yeah…..till next time